Tonchem

This project involved designing a brand identity for Tonchem, one of South Africa’s largest chemical purification companies supplying premium oil products across the African continent. The challenge was to evolve an established B2B-focused brand into one that could confidently operate in both B2B and B2C environments. The identity was developed to balance technical credibility with approachability, ensuring it could speak to industry partners while remaining accessible to everyday consumers. My role focused on shaping a flexible visual system that maintained trust, clarity, and consistency across both commercial and consumer-facing touchpoints.