Right On Pace

This project involved creating a logo and foundational branding for Andile Peyi, a personal trainer, sports scientist, and ASICS FrontRunner at the time. The identity was developed to support the launch of a grassroots run club aimed at serving runners who felt excluded by the more traditional, aesthetic-driven running culture common in Cape Town. The brand was rooted in inclusivity, accessibility, and community, reflecting Andile’s desire to create a space where people could show up as they are. The visual language was kept simple and flexible, allowing the focus to remain on participation and belonging rather than performance or exclusivity. The run club currently meets every Tuesday evening in Claremont, hosted at Sweatshop.